Why not letting fans buy your music cheapens your brand

Copy of resurrected youth radio music guide dj

Do you give fans the chance to buy your music? Or do you offer everything you have for free?

We hope this topic will help shift the mentality of any musician looking to make something of their music. If you feel it does, then please share this round with any other musician you know.

SHOWCASE INCUBATION PROGRAM (1)

Quite simply:

You should always give fans the opportunity to buy your music!

Today we are going to look at why this is.

Now we are not saying by putting your songs up for sale you’ll instantly make a lot of sales. The truth is , even when you have a mix of free and paid songs out there, a lot of people will stick to the freebies. And that’s alright; that side of your fan base can help in other ways.

But having your music for sales allow the people who want to buy is able to. And believe it or not, you will come across people who actually want to spend money on your music.

So, here are few big reasons why you need to offer a good percentage of your music up for sale.

Not selling your music cheapens your brand.

With every move you make in your music career, you should be thinking about your brand. Your brand is your image, and the way people see you.

While some things to do with your brand are out of your control, there are a lot of aspects about it which you can control. This is one of them

By offering all your music for free and not giving fans the chance to buy, you’re lowering the perceived value of your music. You want to show fans (and other music industry figures) you’re something different from the rest, and that your music is actually worth paying for.

Show you believe in what you have to offer, as if you don’t, you can’t expect others to either.

Too much free music trains fans not to buy

Another reason you should allow fans to buy from day one is that it “trains” them to expect this.

This about it, if another musician gave you their first 20 songs out for free, but then put out their 21st song for a price, would you buy it? Or would you wait till their next release as it’ll probably be free as well? While some people buy, the majority wouldn’t. After all, you’ve made them associate your music with being something that’s freely obtainable. So you’ve built yourself a fan base of freebee hunters.

While these fans can be useful with promo etc, they’re not your core buying audience. It’s your job to identify your buyers and keep them happy. They will be the people who keep you in (the music) business for the long run.

So stop teaching people that your music is a free resource only, and start finding your buying fans.

You will lose out on money

Lastly, giving all your music away for free will lose you money.Not only in the short term when you lose out on sales you would have otherwise made, but also in the long term when you haven’t been spending time identifying those fans that will buy from you.

The thing with giving out free music is it becomes a hard cycle to break out of. You do it and after a few months (if you’re consistent) you start to see some results for your efforts. If you then decide to charge for some of your musi, your results will instantly go down as you haven’t built up a buying side to your audience. This stage of things will probably go on for a while, it’ll take longer to make sales from your music.

 

Of course you could be earning money from gigs at this stage, but you could be earning even more via direct music sales as well. So don’t fall into this trap.

SHOWCASE INCUBATION PROGRAM

Conclusion

Giving all your music for free can not only directly reduce the money you make from music, but also indirectly as well. You don’t want to brand yourself as just another musician who has to give all their music out for free; you want to show you’re someone worth buying into. That, plus you shouldn’t be leaving money on the table.

Feel free to offer some music in exchange for email address or something similar, but give fans the option to buy from you too.

 

Ok quick side note, but let me ask you: are you happy with how your music career is going? Or do you want to learn how to run it more professionally so you can increase your fan-base and aren’t always spending more than you’re making? If so, you’ll want to see how (sip) can help you.